SEO stands for Search Engine Optimization, which is the process of increasing traffic to your website through a search engine, i.e. Google. Simply explained, using words that are commonly associated with your industry will allow your customers to more easily find your website when they search online. Unfortunately, many businesses do not actively monitor their website’s SEO or simply disregard it altogether. 

Let’s take a look at why SEO is important and how keywords can play a big role in helping customers find your business online. 

1. If you are using keywords for SEO, do you even know the words you are using? 

Using keywords not associated with your industry can drive false traffic to your website and potentially decrease the quality leads you are seeking. For example, if you own a construction company, and your SEO focuses on words related to construction products rather than construction services – you are less likely to be contacted for your services. 

2. Do you know the top keywords for your industry?

When writing to rank for SEO, it is essential to be aware of the top keywords used in your industry. As mentioned above, using words that relate to your industry, allows your business to be more visible on websites such as Google and Bing. Websites such as SEMRush and Google can be helpful tools when searching for the right keywords. 

3. If you aren’t using SEO, you should start.

If you’re thinking about hiring someone to handle your SEO, the sooner the better. A great time to hire is when you’re considering a site redesign or planning to launch a new site. That way, your SEO manager can ensure that your site is designed to be search engine-friendly from the very beginning. However, a good SEO expert can also help improve an existing site with a few simple adjustments. 

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