For centuries, there has been an ongoing clash of preference between serif and sans fonts and an uncertainty as to which is better. Instead of debating on rules and opinions of design, you should first understand that the ultimate choice relies on what expresses your company best.

We’ve created a savvy infographic to explain the differences between serif and sans fonts and what it can mean for branding and messaging.

Sans-Serif-Fonts-Logos-Infographic-Blog-JCW-Creative Agency