5 Tips for Building Better Emails
This is not rocket science. You, your competition and everyone else in your customer’s inbox are asking for one or more of the same responses — open, [...]
New Industry Trends for 2017
If you’re not aware of what’s “in”, your audience will eventually count you out. Your focal question for the year (and every year) should be: “Am I [...]
Why the Rebrand?
The JCW team explains why they decided it was time for a rebrand.
JCW: Founder’s Story — The Potential of One Passion
“Why I wanted to buy a video camera so badly at the age of 13? I don’t know.” said John Williams, the CEO of JCW. “It was [...]
Why People Aren’t Reading Your Ad’s Message
Damian Georgiev, a graphic designer at JCW, was standing in front of the office on his lunch break, when he noticed a lost pet flier stapled to the [...]
The Battle of the Fonts: Serif Vs. Sans
For centuries, there has been an ongoing clash of preference between serif and sans fonts and an uncertainty as to which is better. Instead of debating on rules [...]
Why Gen Y?
They call us Generation Y, and when compared to generations before, our way of thinking happens to be pretty unusual — in a good way! We’re the [...]
Communicating With Color
Colors speak for themselves. Instantly, a color can evoke emotions, convey direct messages and influence a brand’s attributes. Depending on personal experiences, everyone perceives color differently. However, [...]
Think Marketing First
The same reason a coach and his team would never step onto a field or court without a game plan or strategy in mind is the same [...]
Episode 12: What We Do
If one thing ever needed to be addressed, it's this: what people think creatives do verse what creatives actually do. In this episode, JCW reveals what really happens behind [...]
