Finding Your Marketing Message During Challenging Times
To say there’s a lot going on right now would be a massive understatement. As the COVID-19 pandemic continues, you’re having to focus on a million [...]
Case Study: The Ultimate Sales Tool
Sometimes a sale pitch just doesn’t close the deal. You may have the data, fancy website and testimonials to back it up, but something is missing [...]
What does it mean to have a marketing plan?
Marketing plan. You’ve heard the term a thousand times in meetings, budget discussions and even social media posts from alleged gurus who can accomplish any marketing [...]
Working From Home – JCW Style
For the past several weeks, most people across the globe have been restricted to their homes as we attempt to slow the spread of COVID-19. An [...]
COVID-19: We’re Here to Help
Partners, Clients & Friends: As updates for COVID-19 continue to be released, we hope first and foremost that you and your loved ones stay safe and healthy [...]
Are you secure?
Nobody wants the label “Not Secure” associated with their website especially when that is the most visible representation of your brand. Recently, Google decided to attach that [...]
5 Tips for Building Better Emails
This is not rocket science. You, your competition and everyone else in your customer’s inbox are asking for one or more of the same responses — open, [...]
New Industry Trends for 2017
If you’re not aware of what’s “in”, your audience will eventually count you out. Your focal question for the year (and every year) should be: “Am I [...]
Why the Rebrand?
The JCW team explains why they decided it was time for a rebrand.
JCW: Founder’s Story — The Potential of One Passion
“Why I wanted to buy a video camera so badly at the age of 13? I don’t know.” said John Williams, the CEO of JCW. “It was [...]