What does it mean to have a marketing plan?
Marketing plan. You’ve heard the term a thousand times in meetings, budget discussions and even social media posts from alleged gurus who can accomplish any marketing [...]
Working From Home – JCW Style
For the past several weeks, most people across the globe have been restricted to their homes as we attempt to slow the spread of COVID-19. An [...]
COVID-19: We’re Here to Help
Partners, Clients & Friends: As updates for COVID-19 continue to be released, we hope first and foremost that you and your loved ones stay safe and healthy [...]
Are you secure?
Nobody wants the label “Not Secure” associated with their website especially when that is the most visible representation of your brand. Recently, Google decided to attach that [...]
5 Tips for Building Better Emails
This is not rocket science. You, your competition and everyone else in your customer’s inbox are asking for one or more of the same responses — open, [...]
New Industry Trends for 2017
If you’re not aware of what’s “in”, your audience will eventually count you out. Your focal question for the year (and every year) should be: “Am I [...]
Why the Rebrand?
The JCW team explains why they decided it was time for a rebrand.
JCW: Founder’s Story — The Potential of One Passion
“Why I wanted to buy a video camera so badly at the age of 13? I don’t know.” said John Williams, the CEO of JCW. “It was [...]
Why People Aren’t Reading Your Ad’s Message
Damian Georgiev, a graphic designer at JCW, was standing in front of the office on his lunch break, when he noticed a lost pet flier stapled to the [...]
The Battle of the Fonts: Serif Vs. Sans
For centuries, there has been an ongoing clash of preference between serif and sans fonts and an uncertainty as to which is better. Instead of debating on rules [...]