From the Ground Up
To begin the process of building the KrawDaddy Kloth brand from the ground up, our team conducted a discovery meeting with the owner and learned the details of the product, how it was designed and why it was created.
Focused on their first purpose to bring great convenience to a crawfish boil, we moved forward with creating a catchy, yet informative tagline, a responsive website and a variety of print collateral and packaging. We also created marketable videos to display how the kloths function. With hopes to become a household name year-round, we expanded its purpose to go beyond crawfish season and meet the needs of all types of outside parties and fun get-togethers.
The KrawDaddy Kloth team wanted to make this a nationally recognized project and we helped them do just that. We launched a marketing campaign on Facebook, utilizing their videos, step-by-step photos and website, and we brought in tremendous results. Their very first ad received nearly 1 million views and over 14,000 shares.