Project Description

Martin Wine Cellar, a family-owned and operated company since 1946, specializes in wine, spirits, imported beer, gourmet food and gift baskets.

Reaching out to JCW, their team had one main goal in mind — to broaden the spectrum of their brand. Beyond converting sales and building promotions, they desired to focus their endeavors on reintroducing their company as a retail business providing more than just wine.

Commercial Campaign

Ensuring their team had creative control and were comfortable with sharing their input, we guided the Martin’s team into building visual content that reintroduced them as a comprehensive company. Our team moved forward by capturing their complete company through a series of short video commercials. In addition, we helped expand their advertising and marketing efforts into television and other mediums.

“We worked very well together, guiding off of each other and being free to add to the creative process. We had the opportunity to try new things and learn from them. We also really appreciated their quick responses and overall flexibility. With JCW, we’ve been able to explore more with video production. They truly understood our goals.”

Sarah Lisotta, Marketing Manager at Martin Wine Cellar

The Results

Martin Wine Cellar showcases their videos as YouTube ads, Facebook ads, internal displays throughout their stores and news network and cable broadcasting commercials. Their reach has grown tremendously. They’ve been able to expand the foundation of their brand.