SEO stands for Search Engine Optimization, which is the process of increasing traffic to your website through a search engine, i.e. Google. Simply explained, using words that are commonly associated with your industry will allow your customers to more easily find your website when they search online. Unfortunately, many businesses do not actively monitor their website’s SEO or simply disregard it altogether. Let’s take a look at why [...]
"We interviewed 3 or 4 companies and the thing that stood out about JCW was the attention and thought to better understand what we really did. You don’t find too many companies that try to find out who you are in order to tell the story. JCW understood us and knew what we were trying to achieve.” - Donnie Jarreau, Member, Jarreau Real Estate [...]
Something many clients tend to overlook is the importance of a domain name. Unsure of its value or purpose, it is often taken for granted. So, what’s in a domain name...everything. Without a domain name, your business website would be identified by an IP address, which is not very creative or user-friendly. Imagine if a potential customer had to type in 192.158. 1.38. to get to [...]
Project managers play a vital role in the success of creative agencies. They work directly with clients to ensure their needs are being met and guide creative team members to produce engaging and informative content that improves clients’ business. This is certainly the case with Madeline Laborde, JCW’s newest Project Manager. “We are so excited to have Madeline join the JCW team,” said JCW [...]
Here at JCW our goal is to help you build client relationships, maintain employee satisfaction, and create marketing solutions for your company. It’s important to maintain those relationships by showing your appreciation for their business as well as keeping your company on their radar. I’m sure you are ready to say goodbye to 2020, but before you do that, there are a few things you can [...]
The project management position is an intensive balancing act that requires initiative, responsibility, care and caffeine. We entrust our project manager directly with our clients, who are our number one priority. It takes the right kind of person to take on this position. From the second we met Natalie, we knew she would do a great job and fit in perfectly with our team. Graduating [...]
People don’t make it on our team by accident. Every member we have brings a certain value, experience and attitude that improves us internally and externally. We’re looking for team players with an insatiable drive to create high-quality work and constantly improve. With these goals in mind, we added Richard Beaugh as our new strategist. Richard received his bachelor’s degree in communications from Southeastern Louisiana [...]
To say there’s a lot going on right now would be a massive understatement. As the COVID-19 pandemic continues, you’re having to focus on a million different things - your marketing messaging may seem like the least of your worries. But, how you handle your efforts now is absolutely crucial and will have implications far into the foreseeable future. There’s no denying this is a tough [...]
Sometimes a sale pitch just doesn’t close the deal. You may have the data, fancy website and testimonials to back it up, but something is missing from your arsenal. A Powerpoint filled with statistics shows some effort and results, but it fails to deliver the impactful push that’s often needed to take someone to the next level with your company. You have all the parts and [...]
Marketing plan. You’ve heard the term a thousand times in meetings, budget discussions and even social media posts from alleged gurus who can accomplish any marketing goal you have in just three short days. Depending on where you work or the size of your business, you may be even more familiar with them. A marketing plan may have accompanied a new product launch or introduced a [...]
