Marketing plan. You’ve heard the term a thousand times in meetings, budget discussions and even social media posts from alleged gurus who can accomplish any marketing goal you have in just three short days. Depending on where you work or the size of your business, you may be even more familiar with them. A marketing plan may have accompanied a new product launch or introduced a [...]
This is not rocket science. You, your competition and everyone else in your customer’s inbox are asking for one or more of the same responses — open, click, buy or read more. The purpose behind any email campaign is rarely ever a one-of-a-kind, industry-changing idea. The golden solution for gaining results actually lies behind the strategy — it’s where the real differences are found and the only [...]
If you’re not aware of what’s “in”, your audience will eventually count you out. Your focal question for the year (and every year) should be: “Am I paying attention?” If not, today is the day to start! No business has the luxury of ignoring industry trends and expecting to grow and reach their goals. Staying current in your field is the key to gaining new opportunities and [...]
Damian Georgiev, a graphic designer at JCW, was standing in front of the office on his lunch break, when he noticed a lost pet flier stapled to the telephone pole. “No one will ever be able to read this sign,” Damian thought, as he walked closer to make out the small text on the printed Microsoft Word document. “If anyone is going to find this cat, the person [...]
Colors speak for themselves. Instantly, a color can evoke emotions, convey direct messages and influence a brand’s attributes. Depending on personal experiences, everyone perceives color differently. However, there are broad messaging patterns found in color perceptions. We’ve compiled a breakdown of the meanings of colors and the ways they can affect how your company is perceived. Red As an emotionally intense color, red can be used to [...]
It’s fair to say, if you haven’t been living under a rock, you’ve heard of the infamous Pokémon media franchise. This 90’s favorite card game, video game and television fad has massively resurfaced its fame with the launch of the Pokémon GO phone app, which allows gamers to find Pokémons in the real world using their cell phone cameras. In less than a month, the new crazed [...]
Yes, marketers should be skilled at disrupting the advertising industry, but disrupting the office is just not right! From talking too loud to cutting people off, the JCW marketing team's confidence cannot be tamed.
So you have this great company, product or service, and you want everyone to know — but, you’re unsure how to start. (Or, let's just say, what you’ve been doing hasn't been working). This is normal. While figuring it all out, many can get caught up in the crazy advertising world and start throwing out messaging just because they think any advertising is good advertising. Wrong! While spending so much [...]