If you’re not aware of what’s “in”, your audience will eventually count you out. Your focal question for the year (and every year) should be: “Am I paying attention?” If not, today is the day to start! No business has the luxury of ignoring industry trends and expecting to grow and reach their goals. Staying current in your field is the key to gaining new opportunities and [...]
When attracting new customers to your business, it’s extremely important to exceed their expectations right from the beginning. Through a powerful and high-quality testimonial video, you can engage your potential customers on a personal level, relate to their unique lifestyles and provide information in a modern, fast and interesting way. Presenting testimonials on video builds a great level of trust and credibility. You give your product or [...]
In this episode, the video team falls in love with "the Almighty lens". It quickly turns into an unbearable obsession that flips the JCW office upside down.