Nobody wants the label “Not Secure” associated with their website especially when that is the most visible representation of your brand. Recently, Google decided to attach that very phrase to any HTTP site, or sites not loading over HTTPS, causing them to fall in search results. As of July 2018, Google implemented this change to increase Internet security and encourages website owners to adopt the updated standards. [...]
This is not rocket science. You, your competition and everyone else in your customer’s inbox are asking for one or more of the same responses — open, click, buy or read more. The purpose behind any email campaign is rarely ever a one-of-a-kind, industry-changing idea. The golden solution for gaining results actually lies behind the strategy — it’s where the real differences are found and the only [...]
If you’re not aware of what’s “in”, your audience will eventually count you out. Your focal question for the year (and every year) should be: “Am I paying attention?” If not, today is the day to start! No business has the luxury of ignoring industry trends and expecting to grow and reach their goals. Staying current in your field is the key to gaining new opportunities and [...]
