To say there’s a lot going on right now would be a massive understatement. As the COVID-19 pandemic continues, you’re having to focus on a million different things – your marketing messaging may seem like the least of your worries. But, how you handle your efforts now is absolutely crucial and will have implications far into the foreseeable future.
There’s no denying this is a tough question for people to face. With so many uncertainties, what should you be trying to get across with your current marketing efforts? Ultimately, now is the time to be more creative, but your messaging still needs to be well planned out. We’re dealing with marketplace conditions that we’ve never really experienced, so opportunities are out there for your business to take advantage of.
Keep these points in mind as you find your brand messaging: