To say there’s a lot going on right now would be a massive understatement. As the COVID-19 pandemic continues, you’re having to focus on a million different things – your marketing messaging may seem like the least of your worries. But, how you handle your efforts now is absolutely crucial and will have implications far into the foreseeable future.

There’s no denying this is a tough question for people to face. With so many uncertainties, what should you be trying to get across with your current marketing efforts? Ultimately, now is the time to be more creative, but your messaging still needs to be well planned out. We’re dealing with marketplace conditions that we’ve never really experienced, so opportunities are out there for your business to take advantage of. 

Keep these points in mind as you find your brand messaging:

  • Genuine is always the right answer
    • Insincerity is the last image you want to broadcast. People have already seen a million messages saying “We’re all in this together,” – that’s not what they’re looking for. Be authentic and honest with your audience, your brand shouldn’t act like every move is a rehearsed PR stunt.
  • It’s okay to pivot
    • Don’t be afraid to switch some things up. If your messaging sounds the same as it did six months ago, something is probably wrong. You shouldn’t feel weird for talking about topics that have never crossed your mind in the past.
  • Everyone can use some help
    • Let people know what you can do for them right now. There are countless new challenges and obstacles that didn’t exist six months ago – that doesn’t mean you don’t have a solution that works for your clients.

To learn more about finding your message throughout these times, contact us today!