The same reason a coach and his team would never step onto a field or court without a game plan or strategy in mind is the same reason a company should never begin a creative project without marketing goals in mind. To win over your target audience and make a mark in your industry, marketing must stay at the forefront of everything you do.
Questions like “Who are we trying to reach?”, “Where are we trying to go?” and “What are our competitors doing?” should be answered at the beginning of each project.
Many times companies hire creatives, such as graphic designers, web developers and videographers, who only ask the questions they need to build a finished product. They have no interest in the bigger picture or knowledge of the marketing goals and message at hand.
This is what sets JCW apart from other agencies.
Our team of creatives understand that having a marketing mindset in every project is imperative. We consider holistic concepts and the overall customer experience before we begin implementation, and you should too!
Whether you’re a company of 5 or 500, an emphasis must always be placed on marketing first. Here are three reasons why:
1. You don’t want to create a product that doesn’t speak to your audience.
Where you place your products matters. If your engagement is low, it may be because you’re placing your ads in the wrong media channels. Marketing is more than just finding the cheapest ad rates. It’s about putting it in front of the right audience, at the right time — the right way.
2. Most likely, you don’t have an unlimited marketing and advertising budget.
Every budget has limits. It’s important to know what those are and have a priority list of where to use your funding. Determine how to turn your brand collateral into assets and not expenses, meaning you’ll be able to utilize them for years to come.
3. Your messaging needs to be consistent across the board.
Your audience reacts to consistency, and with a great marketing plan in place, that consistency translates into success. Usually, when a product is shown for the first time, potential customers will not immediately act. Generally, it takes 20 views before someone will buy. If your creative presentation is different every time it’s shown, the potential customers may not respond at all.
At JCW, every project has a marketing game plan. Whether we’re designing a graphic, building a website or producing a video for our clients, we strategically think it through right from the start.